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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show



An Ohio State Car Mat

Rugs to Riches
Fan Mats Emerges as Licensed Giant
July 3, 2007

One of the better success stories in the licensed industry is that of Fan Mats. An offshoot of Millennium Mats, the company launched in 2003 with an intriguing selection of NFL items. Four years later, Fan Mats has added MLB and more than 250 schools, while its product line has grown to include car mats, floor mats, area rugs, runners and various mascot cut-outs.

“Our wide range of products is a big selling point with our retail partners,” says Adrienne Wilkes, Marketing Manager for Fan Mats. “Our welcome mats and car mats are probably our most popular, but we do well with everything we offer because of our high quality.”

A Colts Runner, perfect for any game room

Indeed, the graphics and colors from Fan Mats are lively and crystal clear. Pricing is also a plus, with regular-sized welcome mats starting at $19.99. “Our customers range from college alumni to tailgaters to people decorating a game room,” says Wilkes. “Fan Mats do great as gift items. In fact, this is a busy time of the year for us because of Christmas orders.”

At retail, Fan Mats can be found everywhere from Dick’s, Sam’s Club and Wal-Mart to many smaller sporting goods stores and specialty gift shops. Wilkes is particularly excited about a new carpet tile program with The Home Depot. “We’re beginning with non-licensed product in plain brown and gray,” says Wilkes. “Licensed tiling will be available by the end of July.”

Fan Mats is expecting big things for its licensed carpet tiles.

Speaking of licenses, Fan Mats is eager to sign deals with NASCAR and the NBA and NHL. This trio will round out the company’s selection quite nicely. New for 2007, meanwhile, is a uniform-inspired line of NFL mats, which builds on the success of NFL helmet-shaped mats.

“Everything we do is made to order,” adds Wilkes, “right here in the U.S.”



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