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Wall art from Fan Creations looks stylish in any setting.

First and Goal
Fan Creations on the Move with a new NFL License
May 11, 2010

Fan Creations has always catered to its retail partners. For example, the company never pushes minimum orders. Rather, Fan Creations works with store owners to keep appropriate inventories in stock. “Our growth is built on re-orders,” says CEO Kevin McClary.

That attention to detail is also seen in the approach that Fan Creations takes to licensing. Since the company was founded in 2001, it has steadily increased its reach in this area. Currently, Fan Creations has more than 25 schools in the fold, including Alabama, Florida, Kentucky and Tennessee. But as McClary points out, the company’s focus has been somewhat narrow, mostly the Southeast. That’s why he is so excited to have the ink dry on a deal with the NFL.

“Being a licensee of the NFL will allow us to expand into new markets,” explains McClary. “We’ve established great regional appeal. The NFL deal opens the East Coast and West Coast for us.”

A Dallas Cowboys coffee table from Fan Creations.

Initially, Fan Creations will carry its staple products in all NFL team. That includes wall art, coffee and end tables, and various shelving. Like everything in the Fan Creations line, all are made with exacting precision and craftsmanship.

“You won’t find any other products like ours,” says McClary. “Our commitment to quality is unique in the industry.”

Fan Creations embraces the same philosophy when it comes to service. “Our outlook is simple,” says McClary. “We treat retailers the same way we want to be treated. We try to act as a consultant, guiding them through the ordering process.”

To date, that strategy has paid impressive dividends. Sales are up more than 25% through the first part of 2010. McClary sees even bigger things in the company’s future. “We’ve been contacted by other leagues about licensing,” he says. “But we want to be successful with the NFL before we make any other moves. I think the NFL will bring us lots of new customers.”




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