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The Sports Licensing & Entertainment Marketplace and Picnic • Tailgate Show (11/9/06—11/11/06) has arranged hotel rates and airfare discounts with Travel Planners,  the leader of creating high-value, low-hassle housing programs for trade shows. Stay at top-rated hotels like Hard Rock Hotel, Caesar's Palace Hotel and Casino or Hilton Las Vegas at exclusive show rates. Air and car discounts, too!
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How about a special sales meeting during the show? Want to book it outside of the convention center? America's Guest will make those arrangements for you—hassle free. 
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Want to see a Vegas show while in town? What about taking out that special client for dinner at one of the most popular restaurants? Want to travel VIP style? Key2Travelthe show's official Concierge service—will make arrangements for you.  
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At the Day One luncheon, John Winsor, CEO of Radar Communications, will reveal the innovative strategies companies like Miller Brewing, Levi Strauss and Nike use to strengthen customer loyalty.

Power Lunches Free to Show Attendees
Customer Loyalty, Non-Traditional Merchandising Up for Discussion
October 10, 2006

What you don’t know CAN hurt you. When customers stop walking through the doors, retailers frequently have no reason why. That is why winning (and keeping) their loyalty is so important. This is the thinking behind the two FREE luncheon seminars at the the Sports Licensing & Entertainment Marketplace. To reserve a place at these events, you must RSVP by emailing cheryl@csmipi.com.

The Thursday (Nov. 9) power lunch will feature John Winsor, CEO of Radar Communications, who will explore how the best-known brands have endeared themselves to their customers. Winsor will also touch on ways to broaden your demographics and customer base. The Friday (Nov. 10) event will focus on cross-merchandising, with moderator Jack Smith leading a presentation of high-profile panelists. He is spearheading the show’s educational program.

Smith, former head of The Sports Authority, is an expert in licensed sports retailing. He will also open each morning’s ReadySetGo industry breakfast with news and views on the licensed world, and highlight emerging trends on the show floor.

Conference topics will range from how to bite off a bigger share of the tailgating and picnic business to career pathing in the sports industry. For a full listing of educational events and presenters, click HERE.

The first session starts right after the breakfast on Thursday morning, and is entitled “Leveraging High-Profile Events for High-Profile Profits.” The featured speaker will be Tim Hindert, President of Related Experiences. Hindert, an expert in retail store and shopping center promotions, will be joined by a group of retailers as well as an events promoter.

“The breakfast sessions are a great way to start your day,” says program coordinator Cheryl Schumacher. “Whether you stay for our morning seminar or begin working the aisles right away, you’ll hit the floor running.”



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