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Evergreen's new garden gnome flag stand promises to be a big seller.

Female Intuition
Evergreen Courting Women with New NFL License
June 27, 2011

Retailers everywhere know the same thing that the NFL does: Women are the driving force behind household purchases. That's what makes Evergreen Enterprises such a dynamic retail partner. Since signing a licensing deal with the NFL this past May, the company has been doing more and more business with products that have a feminine appeal.

"Up until this year, we focused primarily on collegiate items when it came to licensing," says Randy Egan, Vice President of Sales. "That line has a broader appeal. We're a good fit with the NFL because like the league, we reach out to the female shopper."

The world's largest flag manufacturer, Evergreen has built its reputation on high quality and great value. The company originally got into the licensed business on the collegiate side. "Our top two categories in our collegiate offering are our market leading flags and our collegiate garden gnomes," says Egan. "The gnomes provide a unique way for the sports fan to flaunt their team pride and have been wildly popular with consumers. Due to the popularity of our male gnome and our cheerleader gnome, we added a garden gnome flag stand to our assortment."

A wine bottle holder and stopper from Evergreen, both in Packers colors.

Now with its NFL license, Evergreen sees even greater opportunity, especially as the league actively cultivates its female consumer base. Indeed, the company has already found a nice niche in the marketplace. One of its top NFL sellers is a helmet-shaped wine bottle stopper. A bottle holder that looks like a pair of high-heel shoes has also done well. "We're very strong with independent retailers," says Egan. "Our track record in collegiate product is impressive. We're continuing the same trend with the NFL."

One of the advantages of partnering with Evergreen is the company has complete control over manufacturing, pricing and delivery. "We own our own factories overseas in China," says Egan. "No one is more reliable than we are."

"With the success of our collegiate and NFL lines, we're looking at other sports licenses," adds Egan. "We want to separate ourselves from the competition."

 

 

 

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