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The freezer mug with Cowboys logo
Cold, Hard Facts
Duck House the Leader in Licensed Freezer Drinkware

January 12, 2010

It’s hard sometimes to predict where a business idea is going to take you. For example, when Duck House launched in 1981, the mission was to provide collectible dolls of the finest quality at affordable prices. The company has enjoyed breakout success in this area, but over the years sports licensing has become a vital part of the Duck House story.

“Back in the 1990s,” says Executive Vice President and General Manager Jeff Sherman, “we gained access to a revolutionary freezer mug. There was no market for it yet in the U.S. We went with it, and the freezer mug has exploded since.”

Indeed, the product has developed into one of Duck House’s top sellers. Sherman points to several factors for the freezer mug’s success. “It features state-of-the-art refreeze-ability,” he says. “And we have stayed the leader in that technology. Being first to market was a huge benefit.”

The freezer pilsner with Yankees logo

The same can be said of licensing. Duck House has deals with the NFL, NBA and MLB, plus some 80 colleges and universities. The freezer mug, of course, is a perfect fit for sports. So is its close relative, the freezer pilsner.

“We maintain a short line of popular products,” says Sherman. “We’re not a knockoff. Innovation and differentiation set us apart.”

Included in Duck House’s licensed sports collection are partywear for tailgating, a tumbler set and laser-engraved coasters. “We are working on four or five new products,” Sherman adds. “We will probably introduce one of them at the Sports Licensing and Tailgate Show.”

That is among several orders of business for Duck House in Las Vegas. “We’re eager to explore new business,” says Sherman. “That’s the lifeblood of any company. We’re also on the lookout for new distributors.”

“Stop by our booth,” Sherman adds. “Seeing is believing. Duck House products really have that ‘Wow’ factors.”

 

 

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