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Tuned In to Tailgating
CustomQuest Scores with m.iGrill
May 6, 2010

What’s a cookout without party tunes? What’s a barbecue without sweet music? What’s a tailgating extravaganza without a little stadium rock? These were the questions that led CustomQuest to come up with an intriguing answer: m.iGrill ("my-grill"), a combination gas grill and iPod/MP3 player. The sleek, colorful m.iGrill has 160 square inches of cooking surface, a built-in speaker module, and runs on a standard one-pound disposable propane container.

The appeal of the m.iGrill is different than other grilling products. Rather than selling the utility aspect, CustomQuest focuses on the value of the experience it offers. “You wont buy it in place of your Weber grill,” smiles CustomQuest CEO Rich Kantor, who notes that the product is carried online by several major retailers. “We promote the tailgate aspect of the m.iGrill, along with all of its unique features.”

According to Kantor, reaction from consumers since the product launched has been terrific. “Consumers’ feedback is 100% positive,” he says. “They see what it does and say, ‘I gotta have this.’ ”

The challenge the m.iGrill faces is growing the number of stores willing to devote precious real estate to the product. Retailers typically like to see a lie of four or five grills. It has helped that CustomQuest is a vendor that carries a number of imaginative products, including Kabang Energy Candy, which attendees were gobbling up as they walked the aisles of the Sports Licensing and Tailgate Show in Las Vegas.

The m.iGrill retails for a very competitive $119, and comes with good point of sale material. The packaging does an excellent job of showing the product and how it is used. The product also doubles as a heater (this version costs an extra $30). It runs on four batteries or a power cord.




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