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Crocs
In Shape for Football Season
Company
Has Mammoth News for Tailgaters
July
1, 2008
With the football season right around the corner, retailers looking for a tried-and-true item in the casual footwear category need look no further than Crocs. The company carries its signature shoe in adult and kids sizes featuring the logos and colors of all 30 NFL teams—and is also introducing a new footwear line that should be of great interest to tailgaters, especially when there’s a nip in the air.
“Few sports have a following that is as large and brand loyal as the NFL,” says CEO Ron Snyder. “We are thrilled to partner with the NFL and to provide our customers with additional options in Crocs styles and a new way to support their favorite teams.”
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As noted, football tailgaters will be able to make a fashion statement with Crocs’ new Mammoth line this fall. It’s the company’s first fur-lined offering.
For hoops fans, this season will mark the full rollout of the company’s NBA line. Like the football footwear, Crocs NBA features all 30 team colors and logos.
“Partnering with Crocs provides an opportunity to extend a fun and unique line of footwear to NBA fans,” says Sal LaRocca, Executive Vice President, NBA Global Merchandising Group.
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For the uninitiated, Crocs feature a wide, roomy orthotic footbed that molds to the foot, and a ventilated toe for cool comfort. The toe vents accommodate the popular Jibbitz charms. All Crocs shoes feature the company’s proprietary Croslite closed-cell resin material. It’s slip-resistant, non-marking, anti-microbial and odor-resistant.
NFL Crocs retail for $34.99 in adult sizes and $29.99 in kids sizes. Mammoths retail for $39.99 for adults and $29.99 for kids.
