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Making
Refrigeration Cool
Creative Cooling Offering
Indoor and Outdoor Licensed Options
July 24, 2007
Few companies straddle the line between indoor game room fun and outdoor tailgating solutions like Creative Cooling. The company—a household name in Australia—launched in the U.S. in 2003. It’s leading product, the Coola Can, is a perfect example of what Creative Cooling does best.
“With eye-catching themed designs and unique cylindrical top-loading shape,” says Mani Chawla, General Manager, North American Operations, “the Coola Can is the ‘fun fridge”’ that holds up to sixty cans of any beverage, making it ideal for a large gathering or relaxing time at home. It’s a mobile electrical appliance, but it’s can run off of a cigarette light, which means you can use it in a viewing, by the pool or for tailgating.”
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Chawla also feels the Coola Can is ideal from a licensed standpoint. “There is so much room to display a team logo,” he says. “It’s a great way for fans to show their affinity.”
Currently, Creative Cooling is focused strictly on collegiate licensing. There are plans, however, to expand into the pro sport market in the U.S.
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Speaking of expansion, Creative Cooling has introduced two products this year, the Entertainer and CS Cooler. The first offering, an upscale version of the Coola Can, has done very well in specialty markets. The CS Cooler, by contrast, is an upright unrefrigerated device (about half the size of the Coola Can).
“We’ve got some really cool solutions for tailgating,” adds Chawla. “Creative Cooling is changing the cooling and refrigeration landscape for the licensed marketplace.”
