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Tailgaters Wrapping Their Minds Around New Eyewear Product
January 6, 2012
In the tailgating world, the skilled multi-tasker can achieve godlike status. The ability to do many things at once is what separates the men from the boys when the flame's on and the beer is flowing. Which explains the success of Brewsees, the stylish sunglasses that double as a bottle opener. Since hitting the market at the end of summer, they have been selling extremely well and already have a devoted Facebook and Twitter following.
"It's not obvious they are openers," says Rob Ianelli. "Brewsees are a great pair of sunglasses with a plastic polycarbonate frame, polarized lenses, and an airplane-grade aluminum opener housed at the end of the temple arms. The fact they open up bottles is almost secondary."
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Brewsees are targeted toward men 25 to 34 and up, and are geared to sell in the sporting goods, outdoor, and automotive markets— and have been seen tailgating, boating, barbecuing and hunting. The company has also found that Brewsees appeal to drinkers of craft beers, and are a great item to have in a tool box or tackle box.
Each pair of Brewsees is packaged in a beer bottle coozie, underscoring the fact that is a fun, interactive product. Ianelli is quick to point out, however, that this is not a novelty product. "Brewsees is a lifestyle eyewear brand—people love our styling. We bridge the gap between the necessity of sunglasses and the utility of a bottle opener."
The current Brewsees model fits about 90% of faces. New frame sizes to fit the rest will be rolled out later in 2012. The company is also looking at licensing opportunities in the coming months. Brewsees have been selling briskly at $39.00, but are being priced to retail at $29.99 to $34.99.
