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An LSU Bottle Popper
We Want U
U Gift Shop Hits Licensed Market with Unique Products
October 28, 2008

What does the U in U Gift Shop stand for? There are plenty of ways to answer that question, says company president Ben White. To some, U means the ultimate gift shop. To others, it represents the more than 70 universities and colleges U Gift Shop has in the fold.'

To White, however, U has a distinct meaning. “We are the home for unique college products,” he says.

Leading the way for U Gift Shop is the College Bottle Popper, a patented, push-down cap opener. Also available is the Sports Series version, which features Bottle Poppers in the shape of a basketball, football, golf ball, hockey puck and soccer ball. “A baseball model is also in the works,” adds White.

U Gift Shop is also offering the College Birdie Ball. “It’s a limited-flight golf ball, along with a shag tube,” says White. “It spins exactly like a golf ball and has true feel and true flight characteristics.”

The Birdie Ball, in Crimson Tide colors

U Gift Shop will have all three items on display at the Sports Licensing & Tailgate Show in January. “This will be our first time at the show,” says White. “We’re looking forward to it. We do sales around the world, but we want better national exposure.”

According to White, U Gift Shop recently expanded into the Midwest retail marketplace. The company also is in Hallmark stores across the country. But what does White see as u Gift Shop’s bread and butter? “It’s the Mom & Pops,” he says. “We started at the grassroots level. Our target audience is sports fans, mostly college alumni.”

White believes that U Gift Shop is well on its way to creating a brand identity as a provider of truly unique licensed products.



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