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Bo Enterprises Making Its Mark in Licensed T-Shirts
May 5, 2009
What’s the hardest thing to find
in the licensed collegiate marketplace? For many retailers
and buyers, it’s original product. James Bowens,
founder and owner of Bo Enterprises,
has the answer.
“We’re constantly creating new ideas,” he
says. “All of our apparel is fresh. It’s made
to hit the college market in a unique way.”
Indeed, Bo Enterprises has set itself apart with t-shirts
that resonate with college sports fans, particularly girls
and women. Currently, the company’s primary area
of concentration is licensed product for schools located
in the Southeast (24 in all), but an ambitious plan for
expansion is in the works. Bowens says he will apply for
more collegiate licenses this summer and hopes to have
a broader national presence by January of 2009, when his
company will make its debut at the Sports Licensing & Tailgate
Show.
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“We’d like to have 40 to 45 collegiate licenses
by the end of the year,” notes Bowens. “We’ll
also be bringing our Girlie Girl and Momma Says lines to
Las Vegas.”
These lines are a good example of what makes Bo Enterprises
so distinctive. Girlie Girl and Momma Says combine funny
tag lines, fresh graphics and funky color combinations
for one-of-a-kind stylings. According to Bowens, both collections
have proven extremely popular.
“They do really well in college towns,” he
says. “We can’t print enough of them.”
In fact, given the strong performance of Girlie Girl and
Momma Says, Bowens is exploring similar lines for grandmothers
and guys. It’s a good thing that the company has
a top-flight manufacturing and printing operation. “We
have several commercial-grade presses,” says Bowens.
“Customer service is a big part of what we do,” he
adds. “I’m a huge sports fan, and college sports
will always be our focus.”
