A Michigan tire cover

Green Means Go for Covers by BG
New Environmental Initiative Fosters Company’s Continued Growth
July 1, 2009

When we reported on Covers by BG in the fall of 2008, the company was preparing for its debut at the Sports Licensing & Tailgate Show. According to CEO Dick Slack, that maiden voyage was a success.

“We didn’t have any hard and fast goals going in,” he says. “We felt that it couldn’t hurt to get some wider exposure in the industry, but the show did a whole lot more than that. For us, the biggest thing turned out to be enhancing our sales force. We picked up some good distributors and sales reps.”

And Covers by BG is keeping them busy. The company has introduced several products to complement its flagship lines of licensed tire covers, grill covers and table covers. New in 2009 are seat cushions and mats. Slack says that both collections are generating excitement at retail.

A Missouri grill cover

“We’re making a big push with the mats,” he explains. “They have a multitude of uses. They are perfect to put down under a grill. You can also use them as a parking spot for a golf cart.”

Nothing, however, has created more of a buzz than a fresh commitment by Covers by BG to go green. Indeed, the company recently signed an exclusive agreement to manufacture products with Echofab™, a material made from recycled components. In addition, the new mats are made from recycled rubber.

“Green products and practices have become somewhat of a mandate in the licensed industry,” says Slack. “That’s what’s neat about Covers by BG. We’ve made a pledge to protect the environment.”

A grill mat shows the placement of logos.

Also working to the company’s advantage is the fact that all of its products are made in the USA. “Covers by BG is a survivor,” says Slack. “We’ve been around for nearly three decades, and our quality is unmatched. We’re helping to build a stronger economy in the U.S.”

Covers by BG is hoping to expand its reach in the licensed world as well. Currently, the company is teaming up with some of its distribution partners to augment its collegiate presence through possible deals with the NFL and MLB. “Give us a chance,” says Slack to retailers unfamiliar with the company. “You won’t be disappointed.”