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School’s
In for Leisure Footwear
R.G.
Barry Putting Best Foot Forward
June
3, 2008
Consumers spend about $3 billion a year on collegiate licensed merchandise. R.G. Barry has grabbed a piece of that action where the rubber meets the road with My College Footwear, a collection of slippers and indoor/outdoor leisure footwear featuring the team colors and logos of the top schools in the NCAA.
“With the launch of My College Footwear our retailing partners have an unequalled opportunity to participate in a relatively untapped segment of the growing collegiate licensed goods market,” says Brand President Ami Sclar.
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My College Footwear brings to bear all of the advantages of a company like R.G. Barry—a leader in the manufacture of accessory footwear—including product design, sourcing, marketing, and brand management resources. The product comes in a variety of styles, including terry and suede, denim and leather. My College Footwear fits existing shoe fixtures, or is available with its own merchandising setup.
My College Footwear will hit stores this fall with retail prices ranging from $20 to $50.
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