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A Florida FanPan Muffin Pan

Bakins Ventures Has Something Cooking with FanPan
March 23, 2010

Leave it to a small business owner to find the perfect, homey way to describe their product. Take Connie Baskette, for instance. She’s the president of Bakins Ventures. Here’s what Baskette says about the company’s flagship product, the FanPan. “It’s like taking a drink from a fire hydrant,” she explains. “People are overwhelmed by it.”

The FanPan is a licensed collection of silicone bakeware and kitchen items, including a cake pan, muffin pan and ice cube tray. Each comes in the colors and logos of collegiate teams. “FanPan products are geared to college sports fans and alumni,” says Baskette. “They are something different, and at less than $30 retail, they are great gift items.”

A Kentucky Oven Mitt

Baskette has plenty of experience in the licensed marketplace. She’s the former Licensing Director at the University of Tennessee. “We have more than 50 schools on board,” she says. “So far we’ve concentrated mostly on the SEC, ACC, Big 12 and Big 10. But we’re constantly adding more schools. The Pac-10 is next on our list.”

Bakins’ focus on college sports makes the FanPan collection a nice fit for tailgaters. Baskette says the company may eventually explore licenses with professional leagues. “That’s a future goal,” she adds.

Baskette feels FanPan has unlimited potential. “We make a quality product that’s FDA-approved,” she says. “We stand behind FanPan. We’ve only scratched the surface.”




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