home | about us | subscribe | archives | contact info

Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show



Ohio State Scoolers

Putting the Cool in School
ATC Launches Licensed Cooling Unit for Collegiate Market
September 25, 2007

For the past six years, ATC Group has been making, marketing and distributing high-quality refrigeration systems to customers around the globe. Just this month, the company launched its newest venture, Scoolers, professional grade coolers for college sports fans.

“The response so far has been amazing,” says Taylor Samuel, Director Marketing. “Just last week, we got an order from a Michigan fan for two different coolers.”

That’s really saying something, given the start to the season by the Maze and Blue this year. But Samuel and Drew Tombs, ATC’s Senior Vice President of Marketing, aren’t surprised.

UCLA Scoolers

“Scoolers are the first full line of licensed refrigeration equipment on the market,” says Tombs. “We’re not talking about cheap dorm fridges, either. These are topnotch systems that pass professional standards.”

Samuel and Tombs both believe that ATC will be able to leverage its existing retail partnerships to have an immediate impact on the marketplace. The plan is to reach out to consumers through the Internet, thus limiting the risk of carrying inventory for retailers. ATC already has a convenient drop-ship program in place.

“It’s a win-win situation,” says Samuel. “A retailer can offer every school in our lineup through its web site.” Eventually, he adds, the company will also be in stores, with similar cost-saving options.

Three of the new products ACT will debut in 2008.

ATC’s current includes football powerhouses in all the major conferences. By 2008, ATC hopes to have the top hoops schools in the fold as well. “We’re definitely looking at the NFL and NASCAR, too,” adds Tombs.

Also on tap are new products. ATC hit the market with three cooler systems. It will introduce four more within the next several months, plus a line of accessories. “One of our advantages is that we already carry the equipment,” says Samuel. “ATC offers a complete line. That’s one of many things that sets up apart from the competition.”




about us | site map | privacy policy | contact info | © 2007 Licensing Outlook