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Putting
the Cool in School
ATC Launches Licensed Cooling Unit for Collegiate
Market
September 25, 2007
For the past six years, ATC Group has been making, marketing and distributing high-quality refrigeration systems to customers around the globe. Just this month, the company launched its newest venture, Scoolers, professional grade coolers for college sports fans.
“The response so far has been amazing,” says Taylor Samuel, Director Marketing. “Just last week, we got an order from a Michigan fan for two different coolers.”
That’s really saying something, given the start to the season by the Maze and Blue this year. But Samuel and Drew Tombs, ATC’s Senior Vice President of Marketing, aren’t surprised.
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“Scoolers are the first full line of licensed refrigeration equipment on the market,” says Tombs. “We’re not talking about cheap dorm fridges, either. These are topnotch systems that pass professional standards.”
Samuel and Tombs both believe that ATC will be able to leverage its existing retail partnerships to have an immediate impact on the marketplace. The plan is to reach out to consumers through the Internet, thus limiting the risk of carrying inventory for retailers. ATC already has a convenient drop-ship program in place.
“It’s a win-win situation,” says Samuel. “A retailer can offer every school in our lineup through its web site.” Eventually, he adds, the company will also be in stores, with similar cost-saving options.
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ATC’s current includes football powerhouses in all the major conferences. By 2008, ATC hopes to have the top hoops schools in the fold as well. “We’re definitely looking at the NFL and NASCAR, too,” adds Tombs.
Also on tap are new products. ATC hit the market with three cooler systems. It will introduce four more within the next several months, plus a line of accessories. “One of our advantages is that we already carry the equipment,” says Samuel. “ATC offers a complete line. That’s one of many things that sets up apart from the competition.”
