|
Stats Begin to Define $20 Billion Tailgating Marketplace
August 19, 2008
Call it a breakout. A breakthrough. A breakaway. Call it whatever you want, but in recent years tailgating has shattered its once-modest projections and preconceptions to become a dynamic consumer product category with sales touching the $20 billion mark.
Once folded into camping, RVing and other outdoor activities where folks gather in large numbers to share their particular passion, tailgating has distinguished itself as the nexus of three culture-defining American pastimes—eating, cars and sports.
|
As a major leisure trend, tailgating has proved to be remarkably accessible—not only for those grilling in stadium parking lots, but to retailers looking to add depth and dimension to their selling environments.
Tailgating is a brand-builder not just for innovative new products, but for stores as well. Any store smart enough or fortunate enough to distinguish itself as “The Tailgating Store” in a college or pro town has seen sales soar as this trend grows by double-digits every year.
The numbers speak for themselves:
|
According to the 2007 American Tailgaters Association’s National Survey:
“Hardcore” Tailgaters are Buyers:
