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Saving the Environment One Tailgate Party at a Time
Green
Means Go for Consumers—and aFire
November 6, 2007
As we all know, green is a word no longer reserved solely for Kevin Garnett’s new jersey color in Boston. To the contrary, it’s a global term that has had an impact on virtually every industry worldwide. One of the companies leading the way in the tailgating sector is aFire, an environmentally conscious manufacturer that is offering alternatives to petroleum-based grilling accessories.
Launched 18 months ago in the Spring of 2006, aFire is exhibiting this coming January at the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show in Las Vegas. According to Branding Manager Marlena Chang, the company is excited to make its industry debut.“
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"We're busy working on our plans for the show,” she says. “We’re eager to meet with specialty retailers and explore opportunities on the mass market. We have several products that are perfect for the tailgating industry.”
Primary among those is aFire’s Coconut Charcoal line, an innovative collection that utilizes carbonized coconut shells from Viet Nam. Chang says Coconut Charcoal is a safe, easy-to-use, non-petroleum product which burns cleaner with less smoke and leaves food tasting like food, not gas.
“It’s a gourmet charcoal,” she explains. “Coconut Charcoal reaches a higher temperature and stays hot for about two and a half hours. It is the environmentally responsible choice for outdoor grilling. No petroleum, no fossil fuel, no nitrate or any other chemical additive. This charcoal is also reusable! It emits a natural, exotic smoky charcoal flavor when grilling, and delivers a more authentic grill flavor while respecting the environment with sustainable resources.”
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aFire also markets a chimney starter designed for tailgaters and more accomplished grillers. “It provides greater capacity and is neat and convenient,” says Chang. “It is great to take on campign trips, tailgating parties or barbeque competitions.”
Complimenting aFire’s commitment to the environment is its eye-catching packaging, which also uses recycled materials. According to Chang, the company aggressively targets consumers who want to go green—even the “lazy environmentalists,” as she calls them, people who want to protect the planet but have fun doing it.
“Consumers want alternative choices in all their products,” adds Chang. “Eco-friendly products are a growing segment—and very attractive to retailers. aFire aims to continually create and innovate to deliver safe, environmentally friendly and cleaner alternatives to traditional fuels.”
